Wicked Elf is the annual Holiday Seasonal beer brewed by Rock Bottom. Each year a new food menu is developed to pair with the beer. With each Wicked Elf sold, 25 cents is donated to a local charity. In 2019 alone we raised over $30,000 for local charities in the towns where Rock Bottoms were located.
I led creative direction on this campaign from 2017-2020, from initial concepting, photography, layout, versioning and production work.