Top of the Rock is a new sub brand of Rock Bottom Brewery. Our goal was to really elevate guests experiences on the Rooftop Patios in certain cities. We started with Nashville.
We focused on attracting a younger demographic, specifically females- considering “Nashvegas” is the new hotspot for bachelorette parties. Along with a full brand refresh the rooftops are getting solid renovation to really tie this vibe together.
My role in this project was art directing the interior proposal, building a menu, in-store POP, Signage and a digital campaign that brought the modern rooftop vibe to life.