Indy Realtors and Mother Daughter Duo, Paula and Melissa, launched their Family Real Estate Business at the start of 2021.
6 months prior they reached out to me to help build their brand. They wanted something clean but still warm and inviting. They wanted to showcase their homegrown roots and personal service from start to finish. Along with these requirements they wanted it to feel like a women owned and operated business but didn’t want to feel too feminine.
For the logo we landed on the a delicate roof shape paired with a simple bold typeface for SMITH. To stay true to their Indiana roots I implied the shape of Indiana to the H. It’s subtle and a fun surprise when you notice it.
All art direction and design from initial logo concept, style guide, color palette, font and iconography package, and web design was lead by myself.