Each Rock Bottom limited menu is tied to seasonal beers. To increase traffic and average check we wanted to add an additional summer limited menu that was not tied to a seasonal beer.
Since Rock Bottom is a brewery, we felt we still needed to tie in beer somehow. The way we solved this was developing a summer food menu that had suggested beer pairings for each item. This specific menu style was an outsert that wrapped around the core menu.
During this campaign we partnered with No Kid Hungry and 25 cents from every Kolsch sold was donated to their organization. We ended up raising over $43,000 for the cause. All creative direction was led by myself including initial concept, photography, layout design, and final production with the help of my marketing & culinary team.