Branding | Creative Direction | Photography | Web Design | App Design
Rock Bottom is a pioneer in the brew-pub industry. Opening it’s doors in Denver in 1991, it was leading the industry for decades when it came to beer & casual bar food.
But over the years the concept became tired. It certainly was seen more as “your uncle’s favorite bar”. With the massive increase in local breweries across the country, people started to flock to the new and forget about older breweries.
My team and I, with the help of our partners at Articulation, worked tirelessly to develop an entire new brand DNA for Rock Bottom that appealed to a much younger demographic, and also skewed more feminine, which is a rarity in the craft beer industry.
Re-imagining everything from beer vessels, to menus and menu items, to campaigns- we really flipped this brand upside down. We leaned more into the name “Rock” with some subtle nods to music and continue to push that concept as we get further into exploring our options with this new brand identity.