Rock Bottom boasts the status of being the Original Brewpub. With growing it’s national footprint since the early 90’s we wanted to change the guest perception of this concept to more “local brewpub” than a chain restaurant. One of the ways we achieved this was by reducing the amount of plastic inside the restaurant. These menus were designed to be produced on newspaper.
From 2017-2020 I led all creative direction on the Rock Bottom brand.