How do you make your holiday gift card promo stand out in the “sea of sameness”?
Every restaurant tries to increase gift card sales during the holiday season as they make for great gifts and are often never redeemed.(which makes them super easy revenue drivers.) But with so many promos happening at the same time, it can be difficult to stand out.
The purpose of our Rock Bottom “Reinbeer” Gift Card promo was to help drive sales through gift card purchases. We took a totally different look and feel than a lot of the Rock Bottom branding in order for the materials to stand out in store. It’s really easy to make holiday creative tacky, so the biggest challenge was to keep this fun and beer focused but still drove our holiday message to our guests.
I led creative direction from initial concepting, to final execution on all deliverables.