Logan’s Roadhouse was in a bit of an identity crisis when I started working on the brand. They boasted an approachable, authentic roadhouse experience yet all of the photography was very sterile and staged - everything felt disconnected.
We worked on giving the entire brand a little facelift and making it all feel more approachable. Really leaning into the Roadhouse look and feel without alienating certain guests across the country.
In the Summer of 2020 I started to lead all creative from menu design, photography, merchandise, social content strategy as well as the launch of the Roadies Sliders Ghost Kitchen - which was a whole line of sliders extending from the famous Logan’s Roadies Sliders.
One thing I was incredibly proud of when I started taking over the social content was how quickly engagement grew on our platforms. We went from an average of 400 likes per post on Instagram to over 1,000 almost over night!