Gordon Biersch is an incredibly unique concept. A Brew Pub with an elevated experience for every guest. Fresh, Asian inspired fare paired with award-winning, brewed onsite beer. The challenge with this concept was always portraying this elevated experience without coming off stuffy or sterile. I believe we achieved this through simplicity in the design aesthetic.
From 2018-2020 I led creative direction on this brand. With strategic menu engineering, we saw significant increase in average check during this time.