Rock Bottom Firechief is an annual Red Ale brewed across the country at all Rock Bottom locations. Each year during this campaign we develop a limited Firechief food menu that compliments the beer. 2020 we took quite a spicy route.
25 cents from every Firechief Ale sold went to a local firefighter’s charity in each individual store’s town. Since last year we have raised over $100,000 for local firefighter’s charities.
I led all of the creative direction on this campaign from initial concepting, to layout, to photography with the help of my marketing and culinary teams.