Photography | Creative Direction | Web Design
Ember Smoked BBQ is not your average BBQ joint. It’s our take on the new age ‘Cue. Since the brand lives completely virtual, it was vital for us to portray this new trendy vibe for guests who would never set foot inside an Ember restaurant.
I worked with our partners at Articulation to bring it all to life. Our main goal being to disrupt the BBQ industry that’s filled with retro, masculine branding and bring a younger, slightly more feminine identity to the Ember brand.
Ember was the tip of the bucket to get our Post Covid-19 sales to positive. Launching in over 100 locations, Ember sky rocketed to the top of our internal brands in sales. Hitting over $1M in a matter of a few weeks.