The Beer Garden campaign was the first limited food specials we ran at Gordon Biersch in the spring of 2020. All previous food specials were tied to a seasonal beer. While we still wanted to show we were a brewery the challenge here was tying the specials to beer somehow.
That’s where “The Beer Garden” was born. All the specials were made with fresh ingredients (including beer!) This allowed us to really lean into the garden aspect, still talking about beer, all while keeping this elevated in-store craft experience. The hops garden gnome really tied it altogether. We encouraged individual stores to buy garden gnomes and hide them around the store. If they were found- the guest got a free beer!